Paul Jarvis' book is something different entirely. He flips the idea of 'bigger is better' on its head. He also makes a compelling case that you can personally make more money by staying small, versus trying to grow your company at all costs.

The book in its entirety is a compelling case for how you can scale your business, delight your customers, and make more money while staying small and enjoying the experience instead shaving years off your life from unnecessary stress.